Person Schema: Marking Up Authors and Experts
Which Person and ProfilePage properties to use, where the markup should live, and how to link people to your Organization with stable identifiers.
Playbooks, research and tactics on SEO, AI content and automation.
Which Person and ProfilePage properties to use, where the markup should live, and how to link people to your Organization with stable identifiers.
Keep, redirect, or remove: a practical way to decide what happens to past-event and recurring-event URLs without losing the equity they earned.
How to mark up a dataset landing page with schema.org Dataset properties, distribution and licensing so Google Dataset Search can understand and surface it.
How Clip markup, SeekToAction markup and YouTube chapters each produce timestamped key moments in Google, and the reasons they so often fail to appear.
How a portfolio built from pictures and very little text can still earn rankings: page structure, session writeups, alt text and image delivery.
Is publishing auto-translated pages safe under Google's spam policies? Here is where translation turns into scaled content abuse, and the human review that keeps it acceptable.
How Google AI Mode selects and cites sources, how it differs from AI Overviews, and which SEO fundamentals still apply.
What Google Search Essentials actually requires across its three parts — technical rules, spam policies, and best practices — and how they differ in consequence.
How a Vue app becomes indexable: plain SPA rendering versus Nuxt's SSR, SSG and ISR route rules, useHead vs useSeoMeta, and the mistakes that quietly hide content from crawlers.
How to use Search Console's RE2 regex filters to isolate question queries, exclude your brand, group URL folders, and find long-tail queries - and where the syntax stops you.
Google names three specific interstitial patterns and exempts several common ones. Here's how to tell which side of the line your pop-up sits on.
What the Google antitrust trial actually revealed about click-based ranking signals, and what that means for how you design a page.